Hello! I am back with a second Facebook ad training.

In the previous lesson, I taught you about using audience insights to gain information on who you should be targeting in your campaign. (If you missed it, click HERE to view)

In this post, I will be showing you how to set up your first basic Facebook ad campaign.

The easiest way for you to learn this, is for you to watch the video I have added above.

However, I am also going to write a text post detailing the steps, for those of you who want to keep a note of the process for later 🙂

First of all, you need to log into your Facebook account, and click on advert manager in the left hand column. (It’s much easier to do this on a computer, rather than a smartphone or tablet.You then need to click the red button on the top right which says “Create Campaign”

The first page you are taken to will ask you to choose your audience objective.

There are many options on here, however, the most common ones to promote a Facebook Ad (text ad) in are:

Boost Your Posts – You write a post on your page, and then boost the post so it is shown to the audience you target.

Promote Your Page – This campaign allows you to get more likes on your Facebook business page.

Send People To Your Website – This allows you to create a Facebook Ad, and then when people click it they are taken directly to your website.

There are also lots of other options including get installs of your app, get video views (this is fantastic if you’re doing video!) and collecting leads for your business.

Facebook targeting is unrivalled.

A few weeks ago I sold a product (a toy from the popular Frozen movie) and using Clickfunnels (An amazing software to build lead pages and sales pages- get a free trial HERE– It’s a game changer!) and Facebook ads, I was able to target mum’s in the UK, who had children under 8 and not only liked Frozen, but liked the character Olaf (the toy I was selling was Olaf)- You cannot get any more targeted than that!

So, select your objective. and the next page will ask you for your audience information.

This is where we can begin to use the information we gathered in the first training (audience insights) to create our perfect audience.

So first of all, select your location. If it’s a physical product, you may just select your country, if it is however, an information type business, then you may select worldwide audiences. Bear in mind, however, that tier 1 countries are more expensive to advertise in then lower tier countries.

Here is a list of the country tiers below:

TIER 1 COUNTIY LIST (Arranged Alphabetically)
  • Australia
  • Austria
  • Belgium
  • Canada
  • Colombia
  • Croatia
  • Czech Republic
  • Denmark
  • Finland
  • France
  • Georgia
  • Germany
  • Ireland
  • Israel
  • Italy
  • Korea, south
  • Lithuania
  • Luxembourg
  • Macedonia
  • Mauritius
  • Netherlands
  • New Zealand
  • Nicaragua
  • Norway
  • Poland
  • Slovak Republic
  • Slovenia
  • Spain
  • Sweden
  • Taiwan
  • United Kingdom
  • United States of America
TIER 2 COUNTIY LIST (Arranged Alphabetically)
  • Albania
  • Angola
  • Antigua & Barbuda
  • Argentina
  • Armenia
  • Aruba
  • Azerbaijan
  • Bahamas
  • Bahrain
  • Bangladesh
  • Barbados
  • Belarus
  • Belize
  • Benin
  • Bolivia
  • Bosnia & Herzegovina
  • Botswana
  • Brazil
  • Brunei
  • Bulgaria
  • Burkina Faso
  • Burma
  • Burundi
  • Cambodia
  • Cameroon
  • Cape Verde
  • <