Hello! I am back with a second Facebook ad training.

In the previous lesson, I taught you about using audience insights to gain information on who you should be targeting in your campaign. (If you missed it, click HERE to view)

In this post, I will be showing you how to set up your first basic Facebook ad campaign.

The easiest way for you to learn this, is for you to watch the video I have added above.

However, I am also going to write a text post detailing the steps, for those of you who want to keep a note of the process for later 🙂

First of all, you need to log into your Facebook account, and click on advert manager in the left hand column. (It’s much easier to do this on a computer, rather than a smartphone or tablet.You then need to click the red button on the top right which says “Create Campaign”

The first page you are taken to will ask you to choose your audience objective.

There are many options on here, however, the most common ones to promote a Facebook Ad (text ad) in are:

Boost Your Posts – You write a post on your page, and then boost the post so it is shown to the audience you target.

Promote Your Page – This campaign allows you to get more likes on your Facebook business page.

Send People To Your Website – This allows you to create a Facebook Ad, and then when people click it they are taken directly to your website.

There are also lots of other options including get installs of your app, get video views (this is fantastic if you’re doing video!) and collecting leads for your business.

Facebook targeting is unrivalled.

A few weeks ago I sold a product (a toy from the popular Frozen movie) and using Clickfunnels (An amazing software to build lead pages and sales pages- get a free trial HERE– It’s a game changer!) and Facebook ads, I was able to target mum’s in the UK, who had children under 8 and not only liked Frozen, but liked the character Olaf (the toy I was selling was Olaf)- You cannot get any more targeted than that!

So, select your objective. and the next page will ask you for your audience information.

This is where we can begin to use the information we gathered in the first training (audience insights) to create our perfect audience.

So first of all, select your location. If it’s a physical product, you may just select your country, if it is however, an information type business, then you may select worldwide audiences. Bear in mind, however, that tier 1 countries are more expensive to advertise in then lower tier countries.

Here is a list of the country tiers below:

TIER 1 COUNTIY LIST (Arranged Alphabetically)
  • Australia
  • Austria
  • Belgium
  • Canada
  • Colombia
  • Croatia
  • Czech Republic
  • Denmark
  • Finland
  • France
  • Georgia
  • Germany
  • Ireland
  • Israel
  • Italy
  • Korea, south
  • Lithuania
  • Luxembourg
  • Macedonia
  • Mauritius
  • Netherlands
  • New Zealand
  • Nicaragua
  • Norway
  • Poland
  • Slovak Republic
  • Slovenia
  • Spain
  • Sweden
  • Taiwan
  • United Kingdom
  • United States of America
TIER 2 COUNTIY LIST (Arranged Alphabetically)
  • Albania
  • Angola
  • Antigua & Barbuda
  • Argentina
  • Armenia
  • Aruba
  • Azerbaijan
  • Bahamas
  • Bahrain
  • Bangladesh
  • Barbados
  • Belarus
  • Belize
  • Benin
  • Bolivia
  • Bosnia & Herzegovina
  • Botswana
  • Brazil
  • Brunei
  • Bulgaria
  • Burkina Faso
  • Burma
  • Burundi
  • Cambodia
  • Cameroon
  • Cape Verde
  • Chad
  • Chile
  • China (PRC)
  • Comoros
  • Congo (DRC)
  • Congo, Republic
  • Costa Rica
  • Cote d’Ivoire
  • Curacao
  • Cyprus
  • Djibouti
  • Dominican Republic
  • Ecuador
  • Egypt
  • El Salvador
  • Estonia
  • Ethiopia
  • Fiji
  • Gabon
  • The Gambia
  • Ghana
  • Greece
  • Guatemala
  • Guinea
  • Guinea-Bissau
  • Guyana
  • Haiti
  • Honduras
  • Hong Kong
  • Hungary
  • Iceland
  • India
  • Indonesia
  • Iraq
  • Jamaica
  • Japan
  • Jordan
  • Kazakhstan
  • Kenya
  • Kiribati
  • Kosovo
  • Kyrgyz Republic
  • Laos
  • Latvia
  • Lebanon
  • Lesotho
  • Liberia
  • Macau
  • Malawi
  • Malaysia
  • Maldives
  • Mali
  • Malta
  • Marshall Islands
  • Mauritania
  • Mexico
  • Micronesia
  • Moldova
  • Mongolia
  • Montenegro
  • Morocco
  • Mozambique
  • Namibia
  • Nepal
  • Niger
  • Nigeria
  • Oman
  • Pakistan
  • Palau
  • Panama
  • Paraguay
  • Peru
  • Philippines
  • Portugal
  • Qatar
  • Romania
  • Russia
  • Rwanda
  • St. Lucia
  • St. Vincent & The Gren
  • Senegal
  • Serbia
  • Seychelles
  • Sierra Leone
  • Singapore
  • Solomon Islands
  • South Africa
  • South Sudan
  • Sri Lanka
  • Suriname
  • Swaziland
  • Switzerland
  • Tajikistan
  • Tanzania
  • Thailand
  • Timor-Leste
  • Togo
  • Tonga
  • Trinidad & Tobago
  • Tunisia
  • Turkey
  • Turkmenistan
  • Uganda
  • Ukraine
  • United Arab Emirates
  • Uruguay
  • Uzbekistan
  • Venezuela
  • Vietnam
  • Zambia
TIER 3 COUNTIY LIST (Arranged Alphabetically)
  • Algeria
  • Central African Rep
  • Cuba
  • Equatorial Guinea
  • Eritrea
  • Iran
  • Korea, North
  • Kuwait
  • Libya
  • Madagascar
  • Papua New Guinea
  • Saudi Arabia
  • Sudan
  • Syria
  • Yemen
  • Zimbabwe
  • Somalia

Next you need to add in your target audience age and gender, this information you should have got in the audience insight training. Again if you missed it you can access it HERE.

In the languages section, target the language that your landing page is written in. So for example, if you are sending them to an affiliate product that has a Spanish sales page, then target people who speak Spanish. If you are sending them to your Facebook page, and your Facebook page is English, then select English.

Be aware that whatever you select here, your Facebook ad text must match. Consistency is very important throughout.

So, now we come to detailed targeting. Again, you need the information you gathered from your audience insights research.

You will now start to add in some of the demographics we are targeting.

These can include: education levels, salaries, children, relationship status etc.

Once you have filled out the personal details, you want to select the option for “narrow audience” and also fill in some interests. These usually include competitors in your niche, or hobbies such as ‘internet marketing’

If you are promoting an affiliate product, ensure that you exclude people who are fans of the product or company that owns the product. The reason for this, is that, those people will already have been targeted with the offer you’re promoting.

Continue to narrow down this information. Make your audience targeted, these clicks are cheaper per conversion, as your leads are much more pre-qualified than if you had targeted a general audience.

You also have the option to save these audiences, which will save time at a later date if you want to use this audience again for a future Facebook ad.

You will then scroll down to the placements section.

You want to manually select these, so change the option over from “automatic placements” to “edit placements”

This will allow you to manually select where your Facebook ad is shown.

Your first step here is to choose relevant devices.

Now, you need to use your common sense here. For example, if you’re directing someone to a high ticket item, such as an expensive course, the likelihood of them purchasing from their phone is slim (unless they had done their research previously)

If you are just promoting a video, then you will reach more people with mobile.

Think about your own usage habits and use your common sense.

With the placements again use your common sense.

With Facebook feeds, this works well for videos or posts that you don’t want to appear to be ads.

The right column, you would generally select for ads that look like ads.

And Instagram will work with both.

The search network puts your ad out on other sites that Facebook feel is relevant. This is personal preference.

I usually disable it, and think about adding it when I want to scale up a campaign that’s already running.

Next you need to determine your budget.

Start with a daily budget rather than a lifetime budget and run the add continuously. This means you won’t have a completed ad end, just as it’s starting to give you some traction. Remember, you can go and turn it off whenever you wish.

You also want to leave the automatic bidding enabled.

Then when you click continue you are going to begin creating your ad.

You can here select single image, multiple image, video etc.

Choose the kind of Facebook Ad you would like.

Video will result in MUCH cheaper clicks, but you need to be willing to put yourself out there and put your face on camera.

When you select an image option, you will need to either upload your images through the ‘browse library’ function, or select the stock photos and use those in your ad.

Even on the single image ad, you want to choose 3-4 images and Facebook will automatically alternate them within your ad, allowing you to test which one gets the most clicks.

Remember, if you are uploading your own images, use a tool like Canva to add text, but bear in mind that Facebook only allow images that have less than 20% of them covered with text, so keep it minimal!

Choose interesting images that will grab people’s attention.

You may also want to consider using images with your target avatar in. So for example if your target customer is a male of age 35-45 then choose an image with a person like this in. It’s a case of testing and seeing what works best with your audience.

When you move onto the next step, add your Facebook page, link and Facebook text.

Make your text interesting and something people will want to find out more about.

Compelling headlines and copy are vital in successful ads. Think about what would spark your interest, and put yourself in your audience shoes!

And You’re Done!

Well Done! I know this was a mammoth post to get through!

If you have any questions you can write them on the Facebook page.

I hope that’s been helpful!




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