So, you have heard the term Facebook Pixel floating around and it’s scared you half to death because it’s CODE… But let me explain to you what The Facebook Pixel is and make it a whole lot less scary!
Now the reason I’ve decided to make this video is because there’s an awful lot of confusion around the Facebook pixel. It seems to be portrayed as a little bit over complicated. People get scared of when they hear the word code or coding, and really, it’s a lot simpler than you might think.
Now this article is for total newbies to Facebook pixels and Facebook advertising. I’m going to cover what the Facebook pixel is, some of the many things that you can do with the Facebook pixel, and where you can get your Facebook pixel.
What I’m not going to cover in this video is how to install a Facebook pixel on to your platform. The reason for that is every platform is different, and obviously, there’s thousands of them out there.
What I would say is that most of the platforms now that you use, have made it very simple to integrate the Facebook pixel. With the reason in that, it’s one of the biggest advertising platforms now and they want a cut of it. Obviously, if you’re happy, they’re happy. They’re going to get more customers if they make it simple to use.
A lot of platforms have now got a simple place where you just paste the code and click save, and it’s done. Easy as anything. However, some of them like WordPress are slightly more complicated. For example, with WordPress, you can either download a plug-in or you can manually copy and paste the code into your head tag. That’s what I would suggest doing if you’re using WordPress. Now although most of the platforms have made it really easy and you’ll be able to find information online, if you’re still struggling and you can’t find the instructions, please do email me and include your platform, and I’ll try and get you some help with that.
Facebook pixel is simply a piece of code, and it goes on to every page of your website. Like I’ve just mentioned, you don’t need to sit and paste it into every page of your website, For example, if you’re using a HTML website or something like WordPress, then it’s just a case of pasting the code into your head tag, and that will put it on every page of your website.
If you’re using something like ClickFunnels or GetResponse, they’ve literally made it so simple a child could do it. It’s just a case of pasting into a box and clicking save, and it’s automatically in every page. Just because it’s code doesn’t necessarily mean it’s complicated.
Once that’s on there, what that allows Facebook to do, is to track the activity of people on your site. It will track where people are visiting on your site, which pages they spend time on, who is visiting the site.
As we know, most of the population is now on Facebook. It means that you can now target those people directly. How powerful is that? Instead of creating a Facebook ad and targeting people via interests or people that they follow, you can now target people who have directly visited your site. Obviously, those people are either engaged with you or they are interested in your product or service. You’re targeting people that you know for a fine fact are interested in what you’re offering, which is so powerful if you think about that.
If you are targeting via interests on Facebook, it’s a great way to get started, but you’re really just stabbing in the dark and hoping these people are interested in what you have to offer. If you’re targeting people who have been to your website, you know that they are interested in what you have to offer. It’s absolutely fantastic.
One of the powerful things about it is, is you can target people who generally visit your website, but you can also target people who visit specific pages. For example, if you’re selling products – let’s say you are selling a hypoallergenic dog food for dogs that have allergies, and a dog food that is for joint care for all dogs. Those two people who visited those pages are interested in different things. One of them has a problem that their dog has allergies and they need to take care of their nutrition. The other one has a problem that their dog is old and need perhaps some extra supplements just to help with their joints and movement.
You can use the Facebook Pixel to create different ads for people who visit different pages and speak directly to them. How powerful is that?
For example, you might create an ad for the people who visited the dog allergy food page saying, “Hey, is your dog suffering with allergies? I notice you visited my page but didn’t buy. Here’s a 10% off voucher. Give it a try.” Fantastic! You’re targeting people who you know need this product. You’re targeting people who’ve already expressed an interest in this product. The chances of them then buying go up dramatically. You’re getting a higher conversion rate. You’re getting a higher return on your investment. Likewise, if you were targeting the people who visited the all dogs’ food page, you can then create an advert that says, “Does your dog have joint problems? Try out this food. Claim your free trial.” It’s just so, so powerful.
Another thing that I like to do with the Facebook pixel which is also amazing is I like to target people who visited one page but not another. For example, if I was selling a product and somebody visited the sales page but did not visit the thank you page – those people were interested in the product. They got through and almost checked out, but then abandoned the cart and didn’t quite complete the purchase. You can target those people directly.
What you can do is you can create an ad that says something along the lines of “Hey, I noticed you didn’t complete your checkout for the Advanced Nutrition dog food. Would you like to try it for a week for free? Would you like to get a 10% off voucher?” That’s going to drive the people back to the site. You’re targeting those people who’ve already showed enough of an interest to add it to that cart. There’s so much you can do with the Facebook pixel, and it’s really going to take your Facebook advertising to the next level.
How Do You Get Your Facebook Pixel?
(See video for walk through)
If you go into your Facebook page and click Ads Manager down on the left. That will take you to your advertising account.
Once you are in your ad account, you’re going to click on the three little horizontal lines at the top left of the screen.
Click the blue link at the bottom of the menu that says ‘all tools’, and under the assets menu you should see the word ‘Pixels’
Next up select actions and view pixel code (it may ask you to create your pixel first if you are completely new to Facebook ad account.)
Then click install base pixel code.
Your Facebook Pixel code will now appear and you simply click in the middle of the code to copy it to your clipboard.
You are now ready to paste that into your website and use that.
There are even more advanced things you can do with your Facebook pixel. You can get extra snippets of code which will allow you to put prices in, so you can track how much you make from clicks and things like that.
As a beginner, the base facebook pixel code is the most important element. Get that into your website first and then you can start seasoning your pixel.
Once you install your Facebook Pixel code onto your website, Facebook will start and track it, and a graph will appear on your Facebook Pixel dashboard. It will show you exactly how many people have visited your site.
One of the great things about this is, is over time, once you’ve collected a certain amount of website views, you can actually create what’s called a look-alike audience from this data. Once your pixels have been working a while and you’ve got an audience, you can then use that audience as a seed audience to create the look-alike audience.
That will allow you to target people with similar interests, but without you having to try and guess what the interests are. It’s really powerful.
I hope that has been helpful!