For those of you who haven’t used Google Keyword Planner before, You’re missing out!
The tool (sometimes called Google Keyword Tool) is totally free and unbelievably powerful.
I have seen people turn a failing business into a successful one using just Google Keyword Planner to find out what their target customers are searching for!
What is Google Keyword Planner?
Google Keyword Planner is a tool that allows you to get search data.
This means that whenever someone searches for something on Google, such as “How to make money online” or “How to stop my dog barking”, Google will track how many people are searching for these terms each month, and also give you a competition rating.
The competition rating will be low medium or high, and this is based around the amount of websites that are providing information or products relating to this search term.
Google Keyword Planner is actually part of Google Adwords. This is Google’s advertising platform.
The tool is primarily meant to help people who are paying to have ads on Google search find the correct keywords to utilise in their ads.
However, the tool can be used for so much beyond that.
How Can Google Keyword Planner Help My Business?
Whichever business you are in, your sales and traffic can benefit from knowing what your customer is looking for.
For example, if you are in Kindle Publishing, and you publish non fiction book, The tool is the ideal way to find Keywords that you could optimise your title around.
If you are in Romance publishing, it will help you find, what sub genres of romance most people are looking for.
If you are in e-commerce, it will allow you to see what products people are searching for, or more importantly, what problems people have that you could find a product to solve.
If you are a blogger, it is very powerful, as it allows you to focus your blog content around keywords people are searching for, which gives you more chance of showing up in the search engines.
In short, you are giving people what they are looking for!
How do I use Google Keyword planner?
First of all, you will need a Google account.
Chances are, if you use Youtube, or Gmail or any other Google Service, you will already have one, but if not, it’s very easy to sign up for.
Here are the links for UK and US planner, where you can either sign up or login.
UK and USA are both what are called ‘tier 1’ countries.
Simply put, it means these countries (alongside a few others) are more likely to become buyers of your product or service.
For this reason, and partly because I am based in the UK, I tend to optimise all of my content for UK and US markets. However, if you are based in another country, you can still utilise these tools and select your country from the list.
When you first login to Google Keyword Planner, you are presented with a few options.
You can refer to the video at the top of the post for an ‘over the shoulder view’
The option I always select is ‘search for new keywords using phrase, website or category’.
In the search term box, start and type some target keywords, each separated by a comma.
For example, if I was going to write a blog post around how to make money online, in this box, I would put in four of five keywords relating to this.
How to make money online, ways to make money online, earn money online, online jobs, working from home online.
You can then narrow your search down by country, language etc if you choose to, however, I prefer just to get a general overview to begin with.
As my blog is not restricted to one country, I am able to do this, however, if you have an e-commerce business that sells only in one country, it would make sense to narrow your search to that country.
Once you have completed this stage, you then need to click ‘get ideas’
The top box will bring up the exact terms I had searched for.
It will tell me the monthly searches on Google for those keywords and then the competition for them.
It then analyses my niche and offers suggestions based on the keywords I typed into the planner.
This allows you to pick from a list of search terms to target and analyse the competition.
You are ideally looking for a balance of high search numbers with low to medium competition.
The suggested bid column is the amount you would have to pay per click if you were using Google’s paid advertising services.
If you are just using Google Keyword planner to get ideas, then you don’t need to worry about this column.
You should be able to see now, just how powerful this little technique is.
You are no longer ‘guessing’ what to write about, or what products to sell. You are making educated decisions based on what consumers are actually searching for!
I hope that this article has been helpful to you.
As always if you have any questions or would like any help, then please feel free to contact me either by posting a comment here or via my social media pages: