Today, I’m going to show you how to use Quora as an alternative method to finding topics to write about on Google Keyword Planner. Google Keyword Planner (Or Google Keyword Tool as it was sometimes known) was generally the go-to tool to find out what people were asking online. However, last year, they changed their usage terms, meaning that unless you were running paid advertisements with Google, the planner tool would only give you certain data. Generally in the form of very broad search numbers!
Using Quora as an alternative will help give you an idea of what people are searching for withing your niche and what questions they are asking…
Quora is a website that’s totally free to use. It’s a website where people can go on and ask questions on any topic you can possibly think of.
When you sign up for a Quora account, you can both ask and answer questions.
When you first sign up for a Quora account, you’ll be asked what topics you have knowledge in and what topics that you are interested inf answering or asking questions on. You will pre-choose your topics.
From then on your home page will display a feed of different questions that have been asked within your chosen topics.
I’m using entrepreneurship as an example because this is the niche that I am in, but if you are in baking or home wares or craft – there is a section for just about everything. I actually have a blog in the spirituality niche. And so, I’ve actually been able to find people asking questions on here on psychic as well, which has been fantastic.
Sometimes, I actually answer some questions as well as just research what people are asking, because it actually drives traffic back to your blog when you answer and put your link in. I have even posted affiliate links in answers and made some sales from it!
As you can see from the video above, you simply click your chosen sector and you will be giving questions that have been posted just in that niche!
As I start to look through the questions, I start to get an idea of what people are asking, what people want to know about what people are struggling with. Then I can incorporate some of these into a blog post.
Now some of these questions on Quora are going to be really specific. For example, ‘I want to tour Morocco’ was one of the questions I came across in the entrepreneurship section. That’s not going to be useful in creating a blog post or an article about. However, If you keep scrolling, you will begin to get an idea of what people in your niche are confused about.
For example, some of the questions I came across in the entrepreneurship section today included:
‘What are the steps to executing an idea?’
‘How can I find a manufacturer for my product?’
‘What is the best business to start online?’
That is the first stage of using Quora for content ideas. Just scrolling through and picking out questions. Next you want to try and establish how many people have this question.
On the video you will see me show you a ‘follow’ on Quora. A follow is something people do when they want to be notified every time an answer is posted to this question.
Follows will give you an idea of how many people are interested in this topic. Now the follow tool in Quora isn’t something that people use in the same way that they do on Facebook or other social media platforms, it’s more of a browsing platform.
So, if something has 13 follows (as per the video), that could be a very good topic! You will need to look and see what the average follow rate is on questions in your particular niche, and then start and consider the ones that have more follows than others.
Another way you can use Quora is to post a question yourself. Head on over to your niche topic and ask what they are struggling with. For exmaple, I could ask a question within the entrepreneurship group and say, ‘what do you struggle with the most when starting a business or when thinking about starting a business?’ People will answer me. And so, my market research is actually coming to me which makes it a whole lot easier.
As you can see, this is a really great tool and absolutely free of charge. It’s just a great way of seeing what questions people are asking. You can now actually start and create blog content around these questions and the actual things people would type, rather than just around keywords!