If you have published a book (or a few books) on Kindle, you will probably have come across the 4 week cliff! This imaginary cliff lulls you into a false sense of security while your books do very well for a very short space of time, until they fall of the end and seem to vanish into the depths of the Kindle abyss. This is VERY frustrating for an author, but luckily, there are a few ways to promote your Kindle book that can help!
Ways To Promote Your Kindle Book #1
KDP Select- Free Promotion
If you haven’t enrolled your book in KDP Select (Kindle’s borrowing programme) this this is something I recommend that you do.
Don’t get me wrong, it has some downsides. For example, you are not allowed to sell your book on anywhere but Amazon if you enrol, but the benefits are worth it.
Part of this enrolment allows you to have a 5 day free promotion within the 3 month enrolment period.
Now, depending on your niche, you may opt to use the 5 days all in one go, or you may choose to do one day at a time every time you see your books rank drop, but this is something you need to test for your market.
The free promotion gives you a little (albeit temporary) boost in the searching rankings, which means more exposure, which means more sales!
Ways To Promote Your Kindle Book # 2
If you are new to Kindle Publishing, you may not know that there are hundreds of sites all over the internet, waiting for your Kindle book submission.
Whenever your book is on free promotion, you can submit your book to these directories (usually about 7 days prior) and they may feature your book on their site.
When you get a book you feature, it can do wonders for your free download and as above ranks and therefore sales!
Some of my favourite directories include:
Book Deal Hunter
The Reader Cafe
But there are literally hundreds, so get digging around on Google!
Ways To Promote Your Kindle Book # 3
Ok, Ok, I know you may be groaning now.
But the truth is that having a Facebook page just doesn’t cut it anymore!
Facebook recently changed their algorithms that meant Facebook posts on business pages pretty much stopped appearing in people’s news feeds.
This means that you now need to pay if you want your posts seen.
Now Facebook ads can be expensive if done incorrectly, and so you need to ensure you have learned how to do Facebook ads correctly before risking your hand earned cash. But- here are a few tips for you.
- Research your audience. I recorded a video on how to do this HERE
- Use interesting images that will encourage your audience to click
- Better yet, talk about your book in a video- video ads are MUCH cheaper and reach MANY more people.
- Where possible use lookalike audiences (I talk more about this in the next section)
Ways To Promote Your Kindle Book # 4
But a section at the back of your book, where you link to a landing page.
A landing page is a place where you offer something free in exchange for a customer email address.
So if you write fiction, you may offer a short story bonus, if you write non fiction, you may offer a cheat sheet or something that will add value to your book, but to get it, they need to sign up to your list.
Now, don’t panic! It’s not as difficult to do as you may think.
- First, Create your free gift. You can either create this yourself, or you can buy a ready made PLR (Private Label Rights) Book from somewhere like one buck ebook.
- Secondly, you need a landing page. There are many software systems that you can use to do this, but I would suggest getting a good one, because it’s the difference between someone converting and not converting to a subscriber. I personally use Clickfunnels, which is quite expensive at $97 per month, but has more than doubled my conversions. (Get a 14 day free trial by clicking HERE) If you need a cheaper option, then you can use Get Response, you can build one landing page on any of their packages. You can get a 14 day free trial by clicking HERE.
- Add the link for your landing page in the back of your Kindle book, offering something FREE!
- Start collecting emails.
Once you have an email list, you can email them whenever you have a new release, free promotion or if you would like them to review a book (reviews also help you rank better!)
Better still, once you have an email list of at least 100 people, you can use this audience within your Facebook ads, and create what is called a ‘lookalike’ audience.
This means Facebook will find people who match the interests of people on your list, and promote your book to them.
It is proving to be much higher in conversions than targeting via interests!
I hope you enjoyed this article!
If you are interested in learning more about Kindle publishing and promotion, then there is one course I HIGHLY recommend. It was the course I went through when I first started my Kindle Publishing journey. You can check it out by clicking HERE
Lastly, don’t forgot to follow my social media pages!